Cheap tees come with a hidden price tag — for the planet and the people making them.
A water-heavy habit
It can take around 2,700 litres of water to make a single cotton shirt: roughly what one person drinks in two and a half years.
Microplastics everywhere
Synthetic fabrics shed tiny fibres in every wash that flow into oceans and, eventually, our food chain.
Buy less, choose well
Opting for natural, durable fibres like organic cotton, hemp and jute — and simply buying fewer items — is one of the most powerful eco choices you can make.
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